3、FASHION BRAND MANAGEMENT 時(shí)尚品牌管理

Duration: 3 year

課程時(shí)長(zhǎng)：3年

Language: English or Italian

授課語(yǔ)言：英語(yǔ)

Tuition Fees: 16,900 euros per year

學(xué)費(fèi)：16900歐元／年

Entry Requirements:

入學(xué)要求：

High school/upper secondary school qualification (leaver’s certificate)

高中或其他同等學(xué)歷（畢業(yè)證書(shū)）

Pass the preparatory courses and meet IELTS5.0

通過(guò)預(yù)科課程，雅思達(dá)到5.0

CAREER PLANNING職業(yè)規(guī)劃

Brand Manager, Marketing Manager, Product & Project Manager, Retail Manager, Visual Merchandiser, Sales Manager, Buyer, Show Room Manager, Store Manager

品牌經(jīng)理、市場(chǎng)經(jīng)理、產(chǎn)品項(xiàng)目經(jīng)理、零售經(jīng)理、視覺(jué)陳列師、銷售經(jīng)理、買手、展廳經(jīng)理、店長(zhǎng)。

COURSE OBJECTIVES 課程目標(biāo)

The 3-Year Course in Fashion Brand Management is designed for those who want to build a successful managerial and professional career within the brand area of fashion. The course develops students’ managerial ability after having given them a solid knowledge of the fashion system in its entirety, including a global vision of fashion and luxury, the history of the fashion sector, and a study of the professional figures who operate within it.

三年的時(shí)尚品牌管理課程專門(mén)為想在時(shí)尚品牌管理領(lǐng)域建立術(shù)業(yè)的學(xué)生設(shè)計(jì)。課程先幫學(xué)生建立對(duì)時(shí)尚產(chǎn)業(yè)全面且深入的認(rèn)識(shí)，包括全球視角下的時(shí)尚與奢侈品行業(yè)、時(shí)尚產(chǎn)業(yè)的歷史、該產(chǎn)業(yè)中專業(yè)人士成功案例分析，而后培養(yǎng)學(xué)生的管理能力。

4、FASHION STYLING & COMMUNICATION 時(shí)尚造型與傳播

Duration: 3 year

課程時(shí)長(zhǎng)：3年

Language: English or Italian

授課語(yǔ)言：英語(yǔ)或意大利語(yǔ)

Tuition Fees: 16,900 euros per year

學(xué)費(fèi)：16900歐元／年

Entry Requirements:

入學(xué)要求：

High school/upper secondary school qualification (leaver’s certificate)

高中或其他同等學(xué)歷（畢業(yè)證書(shū)）

Pass the preparatory courses and meet IELTS5.0

通過(guò)預(yù)科課程，雅思達(dá)到5.0

CAREER PLANNING職業(yè)規(guī)劃

Communication Manager, Editor, Editorial Stylist, Fashion Show Stylist, Celebrity Stylist, Research Consultant, Event Manager, Fashion Show Director, PR Manager, Image Consultant, Personal Shopper.

傳播經(jīng)理、編輯、編輯設(shè)計(jì)師、時(shí)尚秀場(chǎng)造型師、慶典造型師、研究顧問(wèn)、活動(dòng)經(jīng)理、時(shí)尚秀場(chǎng)導(dǎo)演、公關(guān)經(jīng)理、形象顧問(wèn)、個(gè)人賣家。

COURSE OBJECTIVES 課程目標(biāo)

The 3-Year Course in Fashion Styling & Communication has the dual objective of shaping a complete professional figure who intends to enter the vast world of styling and communication. There are multiple figures that operate within the field of image and communication in the fashion sector, ranging from creative to institutional roles. The professionals who work inside a press office and in public relations deal with press campaigns, conferences, advertising, press releases, external relations, events, exhibitions, and with everything that transmits the style and identity of a brand and business. The activities most strongly linked to product image are the responsibility of the Fashion Stylist, who gives value to a collection and communicates its contents at fashion shows, presentation events or advertising campaigns.

三年的時(shí)尚造型與傳播課程旨在培養(yǎng)想要進(jìn)入造型和傳播領(lǐng)域的全面型人才。從創(chuàng)意產(chǎn)業(yè)到公共機(jī)構(gòu)，時(shí)尚造型與傳播行業(yè)有著多種類型的從業(yè)者。在新聞辦公室和公關(guān)部門(mén)的相關(guān)從業(yè)者負(fù)責(zé)新聞活動(dòng)、會(huì)議、廣告、新聞發(fā)布、對(duì)外關(guān)系、活動(dòng)、展覽等一切有關(guān)傳達(dá)品牌身份、風(fēng)格的事項(xiàng)。而與產(chǎn)品形象工作聯(lián)系最緊密的是時(shí)尚造型師，正是他們?cè)跁r(shí)尚秀場(chǎng)、發(fā)布會(huì)和廣告活動(dòng)中把時(shí)尚系列產(chǎn)品的價(jià)值和內(nèi)容呈現(xiàn)給大眾。